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Portfolio

Selected work in making complex products feel simple, mostly by removing the things that made them feel complex.

Advertiser Experience Vision

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Composite view of Twitter Ads showing a campaign performance dashboard on desktop with $18K in spend and 3.4M impressions, overlaid with a mobile app view of an active campaign card

Dynamic Product Ads

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Mobile Twitter feed showing Dynamic Product Ad with multi-product carousel displaying individual items with pricing and Shop Now buttons
Mobile Twitter feed showing Collection Ad format with grid of product images and immersive browse experience
Collection Ad expanded to half-sheet view showing larger product grid with prices and interactive product cards

Simple Ads

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Desktop interface showing streamlined Simple Ads workflow with objective selection, ad preview, and simplified targeting controls

Quick Promote

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Mobile Quick Promote workflow showing goal selection with illustrated cards for different campaign objectives
Mobile budget selection screen with slider control, duration picker, and estimated reach preview
Mobile campaign review screen displaying Tweet preview, targeting summary, budget breakdown, and launch button