Hello!
Hello!
Hello!

I'm James LaCroix, a product design leader in Chicago who formerly managed design teams at Twitter.

Currently exploring new opportunities.

About Me

I'm a design leader, people manager, and product thinker with a track record of growing and developing high-performing, customer-focused product design teams. 

With an entrepreneurial background that spans business strategy, product development, engineering, and design, I have a history of driving cross-functional initiatives that deliver impact for customers and businesses.

Through a principled leadership approach that cares deeply about the team, partners, customers, and quality of work, I’ve mentored and coached large-scale teams — and the individuals within them — to consistently deliver successful results. 

Portfolio

A small sample of recent projects with more coming soon.

Twitter

Dynamic Product Ads

An advertising product from Twitter that dynamically delivers the most relevant product to the right customer at the right time.

Twitter

Dynamic Product Ads

An advertising product from Twitter that dynamically delivers the most relevant product to the right customer at the right time.

Twitter

Dynamic Product Ads

An advertising product from Twitter that dynamically delivers the most relevant product to the right customer at the right time.

Twitter

Simple Ads

A campaign creation workflow for Twitter Ads that enables new customers to create ad campaigns in five minutes or less.

Twitter

Simple Ads

A campaign creation workflow for Twitter Ads that enables new customers to create ad campaigns in five minutes or less.

Twitter

Simple Ads

A campaign creation workflow for Twitter Ads that enables new customers to create ad campaigns in five minutes or less.

Twitter

Quick Promote

A campaign creation workflow for Twitter Ads that enables new customers to create ad campaigns in five minutes or less.

Twitter

Quick Promote

A campaign creation workflow for Twitter Ads that enables new customers to create ad campaigns in five minutes or less.

Twitter

Quick Promote

A campaign creation workflow for Twitter Ads that enables new customers to create ad campaigns in five minutes or less.

Twitter

Business Management

Data architecture and user experience that enables businesses to manage their accounts, assets, and permissions across Twitter.

Twitter

Business Management

Data architecture and user experience that enables businesses to manage their accounts, assets, and permissions across Twitter.

Twitter

Business Management

Data architecture and user experience that enables businesses to manage their accounts, assets, and permissions across Twitter.

Twitter

Professional Notifications

A routing system and centralized customer experience for delivering relevant professional notifications from Twitter's business applications.

Twitter

Professional Notifications

A routing system and centralized customer experience for delivering relevant professional notifications from Twitter's business applications.

Twitter

Professional Notifications

A routing system and centralized customer experience for delivering relevant professional notifications from Twitter's business applications.

© 2022 James LaCroix

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