I'm James LaCroix, a Product Design Director in Chicago currently leading teams at Braze.

I'm a design leader, people manager, and product thinker with a track record of growing and developing high-performing, customer-focused product design teams. 

With an entrepreneurial background that spans business strategy, product development, engineering, and design, I have a history of driving cross-functional initiatives that deliver impact for customers and businesses.

Through a principled leadership approach that cares deeply about the team, partners, customers, and quality of work, I’ve mentored and coached large-scale teams — and the individuals within them — to consistently deliver successful results.